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Agency Playbook · VA

VETR for the Department of Veterans Affairs

The VA is the single largest federal buyer from veteran-owned small businesses, with statutory "Vets First" preferences under PL 109-461 and a SDVOSB / VOSB verification program through CVE. If you're an SDVOSB, the VA is usually your highest-leverage agency.

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Bidding VA contracts at a glance

Typical NAICS

  • 621511Medical Laboratories
  • 541512Computer Systems Design Services
  • 561210Facilities Support Services
  • 811219Other Electronic & Precision Equipment Repair
  • 236220Commercial & Institutional Building Construction

Set-aside friendly

SDVOSB
VOSB
8(a)
WOSB
Vets First

Common vehicles

  • VA T4NG
  • CVE Verified
  • GSA MAS
  • NASA SEWP
  • CIO-CS

Typical award size

$250K – $20M (SDVOSB set-aside task orders most common)

VA SDVOSB performance · FY2026

19.5% over SDVOSB goal

SDVOSB obligations

$8.6B

of $35.0B total

SDVOSB %

24.50%

federal goal: 5.0%

Pursuit pressure

Normal

Meeting / exceeding the 5% statutory goal

VA exceeds the statutory 5% SDVOSB goal. This is a mature SDVOSB-buying agency — competition for set-aside vehicles is more intense here, but win-throughput is also higher because the procurement infrastructure is built for veteran-owned firms.

Source: USASpending.gov · last refresh 2026-05-28

The VETR Framework

How VETR applies to VA pursuits

Four pillars, calibrated to how VA contracting officers actually evaluate proposals.

V

Value

Applied to VA

VA contracting officers explicitly value patient-impact outcomes and mission alignment over raw cost savings. VETR's win-themes library includes veteran-care impact framings already calibrated to VA's evaluation language.

E

Experience

Applied to VA

CVE-verified SDVOSBs get the strongest preference, but the VA also weighs PPQs heavily. VETR's PPQ workflow lets you send and track questionnaires directly to VA CORs.

T

Teaming

Applied to VA

Joint Ventures (especially Mentor-Protégé) win disproportionately at the VA. VETR's teaming module tracks the JV pursuit-vs-award ratio so you know when to JV and when to prime alone.

R

Responsiveness

Applied to VA

VA awards skew toward incumbents — closing the gap means lightning-fast Q&A turnaround and amendment uptake. VETR shaves 4–8 hours per amendment cycle.

Set-asides used at the VA

Pair the agency playbook with the relevant program preferences

NAICS codes the VA buys under

Industry-specific playbooks for this agency's most common procurement codes

Win your next VA contract

VETR turns your strengths into evidence the VA contracting officer will score. Free for 14 days, no credit card.

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