Questions about VETR Proposal, answered directly
What it is, who it is for, what it does, what it costs, and where the AI runs — including the parts where the answer is “not yet”.
What VETR is
What is VETR Proposal?
VETR Proposal is proposal management software for U.S. federal contractors. It parses a solicitation into a compliance matrix traced to Section L and Section M, drafts proposal content against that outline, runs Pink, Red and Gold colour-team reviews scored on the evaluation factors, builds the cost volume, and tracks opportunities from SAM.gov. It is built for small businesses and set-aside contractors, and runs on AWS GovCloud with all AI processing inside that boundary.
What does VETR stand for?
VETR stands for Value, Experience, Teaming and Responsiveness — the four pillars of the VETR Framework, a published methodology for building federal proposals a government evaluator can score. VETR Proposal is the software platform built around that framework, and the same four pillars structure both the bid/no-bid decision and the proposal's win themes.
Who makes VETR Proposal?
VETR Proposal is built by Acu-Elligent LLC, a veteran-owned software company based in Savannah, Georgia. VETR is its proposal-management product. The company builds software; it is not a consultancy and does not write proposals on a client's behalf.
Who it is for
Who is VETR Proposal designed for?
Small businesses bidding on U.S. federal contracts — capture leads, proposal managers, and the owner-operators who do both jobs at once. It is built around set-aside competition, so SDVOSB, VOSB, WOSB, EDWOSB, 8(a) and HUBZone firms get eligibility-aware opportunity matching, teaming that applies the 13 CFR 125.6 limitations on subcontracting, and certification tracking. Any small business pursuing federal work can use the full platform.
Is VETR Proposal only for veterans?
No. VETR Proposal is built by a veteran-owned team and is open to all small businesses pursuing U.S. federal contracts. Veteran-owned firms get set-aside-aware tooling because that is the competition they face, but nothing gates the platform on veteran status.
Is VETR useful for a two- or three-person company?
Yes, and arguably more than for a large prime. A small firm has no proposal manager holding the compliance matrix in their head, so the mechanical work — requirement extraction, page budgets, coverage reporting, the cost build-up — is exactly what consumes the bid. Those parts are rule-driven and automated. The bid decision, the technical approach and the review judgement stay with the team.
Does VETR work for state and local bids as well as federal?
Partly. The core proposal workflow applies to any solicitation, and organisation profiles carry NIGP commodity codes for state and local classification alongside federal NAICS and PSC codes. The opportunity feed and the set-aside logic are federal-first: SAM.gov is the live source, and the eligibility rules encoded are the federal ones.
What it does
How does VETR help with a federal proposal?
It takes the solicitation as the starting point rather than a template. VETR extracts Section L instructions and Section M evaluation criteria from a PDF or .docx into a compliance matrix where every requirement keeps its source reference, maps those requirements into proposal sections with owners and page budgets, drafts content against that outline, diffs amendments to flag what changed, scores colour-team reviews against the evaluation factors, and builds the cost volume through fringe, overhead, G&A and fee.
What is a compliance matrix, and does VETR build one automatically?
A compliance matrix maps every requirement in a solicitation to the place in your proposal that answers it. VETR generates one from the uploaded document: each row names the requirement, cites the section it came from — L.3.1.2, M.4 — and any FAR clause it invokes, identifies the responding proposal section, and records whether that response exists yet. It exports to CSV, and coverage gaps are reportable at any point during drafting.
Does VETR find opportunities as well as write proposals?
Yes. VETR pulls live opportunities from the SAM.gov feed and matches them against your organisation profile — NAICS codes, size standard and set-aside certifications — scores each pursuit against the four VETR pillars with the reasoning shown, and runs a recompete radar over contracts approaching expiry whose scope matches your profile. An opportunity you decide to pursue becomes the proposal directly rather than being re-keyed.
What integrations does VETR support?
Live today: the SAM.gov opportunity feed, the AWS GovCloud environment VETR runs in, and a Microsoft Word add-in. DocuSign, Salesforce, GovSlack, Google Workspace and HubSpot are built but in preparation — off by default and consent-gated per organisation. The FPDS-NG feed is not yet wired up.
Pricing
What does VETR Proposal cost?
VETR Proposal offers a free 14-day trial with no credit card required up front. Standard pricing is $199 per month for Startup and $399 per month for Professional. Founding members lock in $149 Startup or $299 Professional for 24 months. Enterprise pricing is custom. There are no per-proposal fees.
Is there a free trial, and does it need a card?
Yes — 14 days, and no card is required up front. At the end of the trial you choose a plan; nothing is charged automatically without you entering payment details.
How does VETR pricing compare to enterprise GovCon platforms?
VETR publishes its prices. Most enterprise GovCon platforms — GovDash, Procurement Sciences, Deltek — price through a sales-led motion with custom quotes, which suits an organisation buying seats and a rollout and is a high bar for a firm running six bids a year. When comparing, use total first-year cost including onboarding rather than list price.
Security and compliance
Does VETR send proposal content to an external AI provider?
No. VETR runs on AWS GovCloud in us-gov-west-1 and routes AI calls to Amazon Bedrock inside that account. The boundary is enforced in code: a provider factory pins Bedrock and ignores any customer-supplied external API key, so organisation content cannot reach a commercial model provider even by misconfiguration. Embeddings follow the same binding.
Is VETR SOC 2 certified or FedRAMP authorized?
Neither, yet. SOC 2 Type II is in preparation with A-LIGN engaged as assessor, and VETR is preparing to engage with FedRAMP 20x. The platform runs in AWS GovCloud, which is FedRAMP High authorised as infrastructure, but that authorisation belongs to AWS and does not transfer to software running on it. The current status of every framework is published on the security page, and a compliance summary packet is downloadable.
How does VETR handle CUI?
Uploaded solicitations and proposal documents are treated as CUI-adjacent and kept inside the GovCloud boundary. VETR is aligned with NIST SP 800-171 and with CMMC Level 2 practices. Rich text is sanitised on save, uploads are scanned, and CUI redaction is available for documents that need it before sharing outside the organisation.
How is one organisation's data kept separate from another's?
Every tenant-scoped model carries a global query scope that filters to the signed-in user's organisation automatically, so isolation is the default behaviour of the data layer rather than something each query must remember. Bypassing it requires an explicit, reviewed exception, and the mechanism is covered by tests.
Still unanswered? The help centre covers the product in depth, the security page covers the compliance posture in full, the category guides compare VETR with the alternatives, what is VETR Proposal settles which VETR this is, and someone will answer an email.
The fastest answer is your own RFP.
Upload a solicitation and watch VETR build the compliance matrix. Fourteen days, no card up front.